BMW's Art Car has transcended through generations of race fans and has transformed itself into a cult where fans come up with their own versions of BMW Art Cars or even follow existing ones. The most famous of all BMW Art Car's were possibly the E30's of the 1980's. And now the tradition continues with this new Jeff Koons-designed Art Car that was unveiled this week in Paris. Koon's BMW M3 GT2 is the 17th Art Car unveiled since the programme's creation in 1977.
In creating such striking art work, Koons studied explosions, race cars, and speed in building his inspiration for the car. “These race cars are like life, they are powerful and there is a lot of energy,” Koons said in a press release. “You can participate with it, add to it and let yourself transcend with its energy.
"There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power”.
Whether you like it or not, the art work has an undeniable appearance that almost immediately makes you think "fast."
Whether you like it or not, the art work has an undeniable appearance that almost immediately makes you think "fast."
Koons' exterior design was printed on vinyl, which was then wrapped around the car. Two layers of clear-coat were applied to the wrap, which can also be seen on the car's spare parts, should they be needed at the Le Mans race.
The BMW M3 GT2 Art Car will participate in the 24 Hours of Le Mans endurance race held across June 12th and 13th, with Andy Priaulx (GB), Dirk Müller (DE) and Dirk Werner (DE) at the wheel.
The BMW M3 GT2 Art Car will participate in the 24 Hours of Le Mans endurance race held across June 12th and 13th, with Andy Priaulx (GB), Dirk Müller (DE) and Dirk Werner (DE) at the wheel.
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